{"id":69144,"date":"2025-08-14T08:03:30","date_gmt":"2025-08-14T06:03:30","guid":{"rendered":"https:\/\/cparici.com\/?p=69144"},"modified":"2025-08-14T08:08:45","modified_gmt":"2025-08-14T06:08:45","slug":"soldes-hiver","status":"publish","type":"post","link":"https:\/\/cparici.com\/fr\/soldes-hiver\/","title":{"rendered":"Soldes hiver 2025 : dates, bons plans et plus encore"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"69144\" class=\"elementor elementor-69144\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc5a787 e-con-full e-flex e-con e-parent\" data-id=\"dc5a787\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf2b66d elementor-widget elementor-widget-image\" data-id=\"bf2b66d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1500\" height=\"530\" src=\"https:\/\/cparici.com\/wp-content\/uploads\/2025\/08\/cparici-2025-08-12T075052.065.jpg\" class=\"attachment-full size-full wp-image-69148\" alt=\"soldes hiver 2025\" srcset=\"https:\/\/cparici.com\/wp-content\/uploads\/2025\/08\/cparici-2025-08-12T075052.065.jpg 1500w, https:\/\/cparici.com\/wp-content\/uploads\/2025\/08\/cparici-2025-08-12T075052.065-300x106.jpg 300w, https:\/\/cparici.com\/wp-content\/uploads\/2025\/08\/cparici-2025-08-12T075052.065-1024x362.jpg 1024w, https:\/\/cparici.com\/wp-content\/uploads\/2025\/08\/cparici-2025-08-12T075052.065-768x271.jpg 768w, https:\/\/cparici.com\/wp-content\/uploads\/2025\/08\/cparici-2025-08-12T075052.065-18x6.jpg 18w, https:\/\/cparici.com\/wp-content\/uploads\/2025\/08\/cparici-2025-08-12T075052.065-590x208.jpg 590w, https:\/\/cparici.com\/wp-content\/uploads\/2025\/08\/cparici-2025-08-12T075052.065-1200x424.jpg 1200w, https:\/\/cparici.com\/wp-content\/uploads\/2025\/08\/cparici-2025-08-12T075052.065-577x204.jpg 577w, https:\/\/cparici.com\/wp-content\/uploads\/2025\/08\/cparici-2025-08-12T075052.065-600x212.jpg 600w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<aside class=\"elementor-element elementor-element-7cb36c6 e-flex e-con-boxed e-con e-parent\" data-id=\"7cb36c6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-069994b elementor-widget elementor-widget-global elementor-global-62046 elementor-widget-eael-advanced-search\" data-id=\"069994b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-advanced-search.default\">\n\t\t\t\t\t        <div class=\"eael-adv-search-wrapper\">\n            <div id=\"eael-advanced-search-widget-069994b\" class=\"eael-advanced-search-widget\">\n                <form data-settings=\"{&quot;post_per_page&quot;:5,&quot;search_among_taxonomies&quot;:&quot;&quot;,&quot;search_among_sku&quot;:&quot;no&quot;,&quot;show_popular_keyword&quot;:0,&quot;show_category&quot;:0,&quot;show_content_image&quot;:1,&quot;show_search_result_all_results&quot;:0,&quot;result_on_new_tab&quot;:&quot;no&quot;,&quot;show_product_price&quot;:&quot;no&quot;,&quot;include_current_page&quot;:&quot;no&quot;,&quot;current_post_id&quot;:69144,&quot;post_type&quot;:[&quot;post&quot;,&quot;listing&quot;]}\" method=\"POST\" name=\"eael-advanced-search-form-069994b\" class=\"eael-advanced-search-form eael-advanced-search-form-style-2\">\n                    <div class=\"eael-advanced-search-wrap\">\n                        <span class=\"eael-adv-search-loader\"><\/span>\n                        <span class=\"eael-adv-search-close\"><i class=\"fas fa-times\"><\/i><\/span>\n                        <span class=\"icon \"><i class=\"fas fa-search\"><\/i><\/span>\n\n                        <input type=\"text\"\n                               placeholder=\"Votre destination\"\n                               class=\"eael-advanced-search\" autocomplete=\"off\" name=\"eael_advanced_search\">\n                    <\/div>\n\t\t\t\t\t                                    <\/form>\n\n\t\t\t\t\n\t\t\t\t        <div class=\"eael-advanced-search-result\">\n            <div class=\"eael-advanced-search-popular-keyword\">\n\t\t\t\t<h4 class=\"eael-advanced-search-popular-keyword-text\">Recherches populaires<\/h4>                <div class=\"eael-popular-keyword-content\"><\/div>\n            <\/div>\n            <div class=\"eael-advanced-search-category\">\n\t\t\t\t<h4 class=\"eael-advanced-search-category-text\">Categories<\/h4>                <div class=\"eael-popular-category-content\"><\/div>\n            <\/div>\n\t\t\t<div class=\"eael-advanced-search-total-results-section\">\n\t\t\t\t\t\t\t<\/div>\n            <div class=\"eael-advanced-search-content eael-item-style-3\">\n            <\/div>\n            <div class=\"eael-advanced-search-not-found\">\n                <p>Pas de r\u00e9sultats<\/p><\/div>\n            <div class=\"eael-advanced-search-load-more\">\n\t\t\t\t<a \tclass=\"eael-advanced-search-load-more-button\"\n                \thref=\"#\">Voir tous les r\u00e9sultats<\/a>\n            <\/div>\n        <\/div>\n\n\t\t            <\/div>\n        <\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/aside>\n\t\t<div class=\"elementor-element elementor-element-6eb04db9 e-flex e-con-boxed e-con e-parent\" data-id=\"6eb04db9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-449068ab elementor-widget elementor-widget-text-editor\" data-id=\"449068ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h1 style=\"text-align: center;\">Soldes hiver 2025 : dates, bons plans et plus encore<\/h1>\r\nBienvenue dans ce guide complet des Soldes hiver\u202f2025, \u00e9v\u00e9nement phare pour les amateurs de bonnes affaires. D\u00e9couvrez toutes les dates officielles, les meilleures promotions, et nos conseils pour optimiser vos achats en cette p\u00e9riode hivernale. N\u2019oubliez pas d\u2019explorer les richesses <a href=\"https:\/\/cparici.com\/visiter-la-france-guide-des-regions-et-sites-touristiques\/\"><strong data-start=\"289\" data-end=\"300\">du pays<\/strong><\/a> avec des liens vers nos recommandations r\u00e9gionales.\r\n<h2 data-start=\"44\" data-end=\"89\">Dates officielles des soldes hiver\u202f2025<\/h2>\r\n<p data-start=\"91\" data-end=\"128\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">La section sur les <strong data-start=\"19\" data-end=\"62\">dates officielles des soldes hiver\u202f2025<\/strong> est cruciale pour r\u00e9pondre \u00e0 l\u2019intention d\u2019information des internautes et favoriser un bon r\u00e9f\u00e9rencement. Elle doit int\u00e9grer les <strong data-start=\"192\" data-end=\"210\">r\u00e8gles l\u00e9gales<\/strong>, inclure les <strong data-start=\"224\" data-end=\"265\">d\u00e9rogations g\u00e9ographiques importantes<\/strong>, et \u00eatre structurable en tableau sous format FAQ ou r\u00e9capitulatif.<\/span><\/p>\r\n\r\n<h3 data-start=\"130\" data-end=\"170\">Calendrier m\u00e9tropole et Outre\u2011mer<\/h3>\r\n<ul data-start=\"172\" data-end=\"586\">\r\n \t<li data-start=\"172\" data-end=\"250\">\r\n<p data-start=\"174\" data-end=\"250\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">En m\u00e9tropole, les <strong data-start=\"18\" data-end=\"41\">soldes d\u2019hiver\u202f2025<\/strong> ont commenc\u00e9 le <strong data-start=\"58\" data-end=\"91\">mercredi 8\u202fjanvier 2025 \u00e0 8\u202fh<\/strong> et se sont termin\u00e9es le <strong data-start=\"116\" data-end=\"147\">mardi 4\u202ff\u00e9vrier 2025 inclus<\/strong>, pour une dur\u00e9e de <strong data-start=\"167\" data-end=\"186\">quatre semaines<\/strong> <a href=\"https:\/\/www.service-public.fr\/particuliers\/actualites\/A17952\" target=\"_blank\" rel=\"noopener\">conform\u00e9ment<\/a> \u00e0 l\u2019article L.\u202f310\u20113 du Code du commerce<\/span>.<\/p>\r\n<\/li>\r\n \t<li data-start=\"251\" data-end=\"329\">\r\n<p data-start=\"253\" data-end=\"329\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">Pour les <strong data-start=\"9\" data-end=\"38\">d\u00e9partements d\u00e9rogatoires<\/strong> (Meurthe\u2011et\u2011Moselle, Meuse, Moselle et Vosges), ils ont eu lieu <strong data-start=\"103\" data-end=\"153\" data-is-last-node=\"\">du jeudi\u202f2\u202fjanvier au mercredi\u202f29\u202fjanvier 2025<\/strong><\/span>.<\/p>\r\n<\/li>\r\n \t<li data-start=\"330\" data-end=\"586\">\r\n<p data-start=\"332\" data-end=\"369\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">En <strong data-start=\"3\" data-end=\"16\">Outre\u2011mer<\/strong>, les dates varient :<\/span><\/p>\r\n\r\n<ul data-start=\"372\" data-end=\"586\">\r\n \t<li data-start=\"372\" data-end=\"413\">\r\n<p data-start=\"374\" data-end=\"413\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"><strong data-start=\"0\" data-end=\"20\" data-is-only-node=\"\"><a href=\"https:\/\/cparici.com\/guadeloupe-guide-complet-pour-voyager\/\">Guadeloupe<\/a> (971)<\/strong> : du <strong data-start=\"26\" data-end=\"74\" data-is-last-node=\"\">samedi\u202f4\u202fjanvier au vendredi\u202f31\u202fjanvier 2025<\/strong><\/span><\/p>\r\n<\/li>\r\n \t<li data-start=\"416\" data-end=\"457\">\r\n<p data-start=\"418\" data-end=\"457\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"><strong data-start=\"0\" data-end=\"34\" data-is-only-node=\"\">Saint\u2011Pierre\u2011et\u2011Miquelon (975)<\/strong> : du <strong data-start=\"40\" data-end=\"88\" data-is-last-node=\"\">mercredi\u202f22\u202fjanvier au mardi\u202f18\u202ff\u00e9vrier 2025<\/strong><\/span><\/p>\r\n<\/li>\r\n \t<li data-start=\"460\" data-end=\"501\">\r\n<p data-start=\"462\" data-end=\"501\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"><strong data-start=\"0\" data-end=\"45\" data-is-only-node=\"\">Saint\u2011Barth\u00e9lemy \/ Saint\u2011Martin (977\/978)<\/strong> : du <strong data-start=\"51\" data-end=\"91\" data-is-last-node=\"\">samedi\u202f3 mai au vendredi\u202f30 mai 2025<\/strong><\/span><\/p>\r\n<\/li>\r\n \t<li data-start=\"504\" data-end=\"586\">\r\n<p data-start=\"506\" data-end=\"586\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"><strong data-start=\"0\" data-end=\"31\" data-is-only-node=\"\"><a href=\"https:\/\/cparici.com\/martinique\/\">Martinique<\/a>, Guyane, <a href=\"https:\/\/cparici.com\/mayotte\/\">Mayotte<\/a><\/strong> : align\u00e9es avec la m\u00e9tropole, du 8\u202fjanvier au 4\u202ff\u00e9vrier 2025<\/span>.<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<h3 data-start=\"588\" data-end=\"615\">Pourquoi ces r\u00e8gles\u202f?<\/h3>\r\n<ul data-start=\"617\" data-end=\"741\">\r\n \t<li data-start=\"617\" data-end=\"699\">\r\n<p data-start=\"619\" data-end=\"699\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">La loi pr\u00e9voit que les soldes en m\u00e9tropole d\u00e9butent le <strong data-start=\"55\" data-end=\"93\">deuxi\u00e8me mercredi de janvier \u00e0 8\u202fh<\/strong>, sauf si ce jour tombe apr\u00e8s le 12, auquel cas ils commencent le <strong data-start=\"159\" data-end=\"179\">premier mercredi<\/strong>. Pour 2025, cela a conduit au d\u00e9marrage le <strong data-start=\"223\" data-end=\"236\" data-is-last-node=\"\">8 janvier<\/strong><\/span>.<\/p>\r\n<\/li>\r\n \t<li data-start=\"700\" data-end=\"741\">\r\n<p data-start=\"702\" data-end=\"741\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">Les dates en Outre\u2011mer ou dans les d\u00e9partements frontaliers s\u2019appuient sur des adaptations territoriales valid\u00e9es par d\u00e9cret.<\/span><\/p>\r\n<\/li>\r\n<\/ul>\r\n<a href=\"https:\/\/cparici.com\/wp-content\/uploads\/2025\/08\/cparici-2025-08-12T080124.617.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-69150 size-full\" src=\"https:\/\/cparici.com\/wp-content\/uploads\/2025\/08\/cparici-2025-08-12T080124.617.jpg\" alt=\"Soldes hiver 2025\" width=\"1500\" height=\"530\" srcset=\"https:\/\/cparici.com\/wp-content\/uploads\/2025\/08\/cparici-2025-08-12T080124.617.jpg 1500w, https:\/\/cparici.com\/wp-content\/uploads\/2025\/08\/cparici-2025-08-12T080124.617-300x106.jpg 300w, https:\/\/cparici.com\/wp-content\/uploads\/2025\/08\/cparici-2025-08-12T080124.617-1024x362.jpg 1024w, https:\/\/cparici.com\/wp-content\/uploads\/2025\/08\/cparici-2025-08-12T080124.617-768x271.jpg 768w, https:\/\/cparici.com\/wp-content\/uploads\/2025\/08\/cparici-2025-08-12T080124.617-18x6.jpg 18w, https:\/\/cparici.com\/wp-content\/uploads\/2025\/08\/cparici-2025-08-12T080124.617-590x208.jpg 590w, https:\/\/cparici.com\/wp-content\/uploads\/2025\/08\/cparici-2025-08-12T080124.617-1200x424.jpg 1200w, https:\/\/cparici.com\/wp-content\/uploads\/2025\/08\/cparici-2025-08-12T080124.617-577x204.jpg 577w, https:\/\/cparici.com\/wp-content\/uploads\/2025\/08\/cparici-2025-08-12T080124.617-600x212.jpg 600w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/a>\r\n<h3 data-start=\"748\" data-end=\"776\">Tableau r\u00e9capitulatif<\/h3>\r\n<div class=\"_tableContainer_1rjym_1\">\r\n<div class=\"_tableWrapper_1rjym_13 group flex w-fit flex-col-reverse\" tabindex=\"-1\">\r\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"778\" data-end=\"2050\">\r\n<thead data-start=\"778\" data-end=\"909\">\r\n<tr data-start=\"778\" data-end=\"909\">\r\n<th data-start=\"778\" data-end=\"818\" data-col-size=\"sm\">Zone g\u00e9ographique<\/th>\r\n<th data-start=\"818\" data-end=\"863\" data-col-size=\"sm\">D\u00e9but<\/th>\r\n<th data-start=\"863\" data-end=\"909\" data-col-size=\"sm\">Fin<\/th>\r\n<\/tr>\r\n<\/thead>\r\n<tbody data-start=\"1039\" data-end=\"2050\">\r\n<tr data-start=\"1039\" data-end=\"1191\">\r\n<td data-start=\"1039\" data-end=\"1086\" data-col-size=\"sm\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">M\u00e9tropole (France continentale)<\/span><\/td>\r\n<td data-start=\"1086\" data-end=\"1140\" data-col-size=\"sm\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">Mercredi 8 janvier 2025 \u00e0 8\u202fh<\/span><\/td>\r\n<td data-start=\"1140\" data-end=\"1191\" data-col-size=\"sm\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">Mardi 4 f\u00e9vrier 2025 (4 semaines)<\/span><\/td>\r\n<\/tr>\r\n<tr data-start=\"1192\" data-end=\"1358\">\r\n<td data-start=\"1192\" data-end=\"1234\" data-col-size=\"sm\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">Meurthe\u2011et\u2011Moselle \/ Meuse \/ Vosges \/ Moselle<\/span><\/td>\r\n<td data-start=\"1234\" data-end=\"1298\" data-col-size=\"sm\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">Jeudi 2 janvier 2025<\/span><\/td>\r\n<td data-start=\"1298\" data-end=\"1358\" data-col-size=\"sm\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">Mercredi 29 janvier 2025<\/span><\/td>\r\n<\/tr>\r\n<tr data-start=\"1359\" data-end=\"1520\">\r\n<td data-start=\"1359\" data-end=\"1398\" data-col-size=\"sm\">Guadeloupe<\/td>\r\n<td data-start=\"1398\" data-end=\"1460\" data-col-size=\"sm\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">Samedi 4 janvier 2025<\/span><\/td>\r\n<td data-start=\"1460\" data-end=\"1520\" data-col-size=\"sm\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">Vendredi 31 janvier 2025<\/span><\/td>\r\n<\/tr>\r\n<tr data-start=\"1521\" data-end=\"1697\">\r\n<td data-start=\"1521\" data-end=\"1575\" data-col-size=\"sm\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">Saint\u2011Pierre\u2011et\u2011Miquelon<\/span><\/td>\r\n<td data-start=\"1575\" data-end=\"1634\" data-col-size=\"sm\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">Mercredi 22 janvier 2025<\/span><\/td>\r\n<td data-start=\"1634\" data-end=\"1697\" data-col-size=\"sm\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">Mardi 18 f\u00e9vrier 2025<\/span><\/td>\r\n<\/tr>\r\n<tr data-start=\"1698\" data-end=\"1876\">\r\n<td data-start=\"1698\" data-end=\"1745\" data-col-size=\"sm\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">Saint\u2011Barth\u00e9lemy \/ Saint\u2011Martin<\/span><\/td>\r\n<td data-start=\"1745\" data-end=\"1812\" data-col-size=\"sm\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">Samedi 3 mai 2025<\/span><\/td>\r\n<td data-start=\"1812\" data-end=\"1876\" data-col-size=\"sm\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">Vendredi 30 mai 2025<\/span><\/td>\r\n<\/tr>\r\n<tr data-start=\"1877\" data-end=\"2050\">\r\n<td data-start=\"1877\" data-end=\"1926\" data-col-size=\"sm\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">Martinique \/ Guyane \/ Mayotte<\/span><\/td>\r\n<td data-start=\"1926\" data-end=\"1986\" data-col-size=\"sm\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">Mercredi 8 janvier 2025<\/span><\/td>\r\n<td data-start=\"1986\" data-end=\"2050\" data-col-size=\"sm\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">Mardi 4 f\u00e9vrier 2025<\/span><\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<h2 data-start=\"117\" data-end=\"195\">\u00a0<\/h2>\r\n<h2 data-start=\"117\" data-end=\"195\">Conseils pratiques pour r\u00e9ussir ses achats pendant les soldes hiver\u202f2025<\/h2>\r\n<p data-start=\"197\" data-end=\"413\">Les <strong data-start=\"201\" data-end=\"222\">soldes hiver 2025<\/strong> sont l\u2019occasion id\u00e9ale pour r\u00e9aliser de bonnes affaires, \u00e0 condition de s\u2019y pr\u00e9parer avec m\u00e9thode. Voici une s\u00e9rie de recommandations pour maximiser vos \u00e9conomies tout en \u00e9vitant les pi\u00e8ges.<\/p>\r\n\r\n<h3 data-start=\"420\" data-end=\"458\">1. \u00c9tablir une liste de besoins<\/h3>\r\n<p data-start=\"460\" data-end=\"570\">Avant m\u00eame le d\u00e9but des soldes, prenez le temps de faire l\u2019inventaire de ce dont vous avez r\u00e9ellement besoin :<\/p>\r\n\r\n<ul data-start=\"571\" data-end=\"664\">\r\n \t<li data-start=\"571\" data-end=\"597\">\r\n<p data-start=\"573\" data-end=\"597\">V\u00eatements \u00e0 renouveler ?<\/p>\r\n<\/li>\r\n \t<li data-start=\"598\" data-end=\"629\">\r\n<p data-start=\"600\" data-end=\"629\">Mat\u00e9riel high-tech obsol\u00e8te ?<\/p>\r\n<\/li>\r\n \t<li data-start=\"630\" data-end=\"664\">\r\n<p data-start=\"632\" data-end=\"664\">Literie ou meubles \u00e0 remplacer ?<\/p>\r\n<\/li>\r\n<\/ul>\r\n<blockquote data-start=\"666\" data-end=\"782\">\r\n<p data-start=\"668\" data-end=\"782\"><strong data-start=\"671\" data-end=\"686\">Conseil cl\u00e9<\/strong> : une liste pr\u00e9cise vous aidera \u00e0 \u00e9viter les achats impulsifs et \u00e0 mieux r\u00e9partir votre budget.<\/p>\r\n<\/blockquote>\r\n<h3 data-start=\"789\" data-end=\"825\">2. D\u00e9finir un budget r\u00e9aliste<\/h3>\r\n<p data-start=\"827\" data-end=\"1042\">D\u00e9finir un <strong data-start=\"838\" data-end=\"861\">plafond de d\u00e9penses<\/strong> par cat\u00e9gorie (mode, \u00e9lectrom\u00e9nager, beaut\u00e9\u2026) vous \u00e9vite les mauvaises surprises. Le panier moyen \u00e9tait de <strong data-start=\"969\" data-end=\"985\">98\u202f\u20ac en 2025<\/strong>, mais certaines familles d\u00e9passent largement ce montant.<\/p>\r\n\r\n<ul data-start=\"1044\" data-end=\"1177\">\r\n \t<li data-start=\"1044\" data-end=\"1099\">\r\n<p data-start=\"1046\" data-end=\"1099\">Pr\u00e9voyez une <strong data-start=\"1059\" data-end=\"1080\">marge de s\u00e9curit\u00e9<\/strong> pour les impr\u00e9vus.<\/p>\r\n<\/li>\r\n \t<li data-start=\"1100\" data-end=\"1177\">\r\n<p data-start=\"1102\" data-end=\"1177\">Utilisez des outils de <strong data-start=\"1125\" data-end=\"1147\">suivi des d\u00e9penses<\/strong> en ligne ou via votre banque.<\/p>\r\n<\/li>\r\n<\/ul>\r\n<h3 data-start=\"1184\" data-end=\"1234\">3. Anticiper avec alertes et ventes priv\u00e9es<\/h3>\r\n<p data-start=\"1236\" data-end=\"1266\">D\u00e8s d\u00e9cembre, inscrivez-vous :<\/p>\r\n\r\n<ul data-start=\"1267\" data-end=\"1464\">\r\n \t<li data-start=\"1267\" data-end=\"1314\">\r\n<p data-start=\"1269\" data-end=\"1314\">Aux <strong data-start=\"1273\" data-end=\"1288\">newsletters<\/strong> de vos marques pr\u00e9f\u00e9r\u00e9es.<\/p>\r\n<\/li>\r\n \t<li data-start=\"1315\" data-end=\"1383\">\r\n<p data-start=\"1317\" data-end=\"1383\">Aux <strong data-start=\"1321\" data-end=\"1351\">applications de bons plans<\/strong> (Dealabs, Radins.com, iGraal\u2026).<\/p>\r\n<\/li>\r\n \t<li data-start=\"1384\" data-end=\"1464\">\r\n<p data-start=\"1386\" data-end=\"1464\">Aux <strong data-start=\"1390\" data-end=\"1408\">ventes priv\u00e9es<\/strong> propos\u00e9es par de nombreuses enseignes avant les soldes.<\/p>\r\n<\/li>\r\n<\/ul>\r\n<blockquote data-start=\"1466\" data-end=\"1592\">\r\n<p data-start=\"1468\" data-end=\"1592\">\ud83d\udca1 Cela vous permet d\u2019acc\u00e9der \u00e0 des r\u00e9ductions <strong data-start=\"1515\" data-end=\"1536\">en avant-premi\u00e8re<\/strong>, souvent plus int\u00e9ressantes que celles du premier jour.<\/p>\r\n<\/blockquote>\r\n<p data-start=\"1468\" data-end=\"1592\"><a href=\"https:\/\/cparici.com\/wp-content\/uploads\/2025\/08\/cparici-2025-08-12T080252.928.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-69151 size-full\" src=\"https:\/\/cparici.com\/wp-content\/uploads\/2025\/08\/cparici-2025-08-12T080252.928.jpg\" alt=\"Soldes hivers 2025 conseils pratiques\" width=\"1500\" height=\"530\" srcset=\"https:\/\/cparici.com\/wp-content\/uploads\/2025\/08\/cparici-2025-08-12T080252.928.jpg 1500w, https:\/\/cparici.com\/wp-content\/uploads\/2025\/08\/cparici-2025-08-12T080252.928-300x106.jpg 300w, https:\/\/cparici.com\/wp-content\/uploads\/2025\/08\/cparici-2025-08-12T080252.928-1024x362.jpg 1024w, https:\/\/cparici.com\/wp-content\/uploads\/2025\/08\/cparici-2025-08-12T080252.928-768x271.jpg 768w, https:\/\/cparici.com\/wp-content\/uploads\/2025\/08\/cparici-2025-08-12T080252.928-18x6.jpg 18w, https:\/\/cparici.com\/wp-content\/uploads\/2025\/08\/cparici-2025-08-12T080252.928-590x208.jpg 590w, https:\/\/cparici.com\/wp-content\/uploads\/2025\/08\/cparici-2025-08-12T080252.928-1200x424.jpg 1200w, https:\/\/cparici.com\/wp-content\/uploads\/2025\/08\/cparici-2025-08-12T080252.928-577x204.jpg 577w, https:\/\/cparici.com\/wp-content\/uploads\/2025\/08\/cparici-2025-08-12T080252.928-600x212.jpg 600w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/a><\/p>\r\n\r\n<h3 data-start=\"1599\" data-end=\"1638\">4. Comparer les prix avant\/apr\u00e8s<\/h3>\r\n<p data-start=\"1640\" data-end=\"1715\">De nombreux consommateurs se m\u00e9fient des fausses promos. Pour \u00e9viter cela :<\/p>\r\n\r\n<ul data-start=\"1716\" data-end=\"1882\">\r\n \t<li data-start=\"1716\" data-end=\"1781\">\r\n<p data-start=\"1718\" data-end=\"1781\"><strong data-start=\"1718\" data-end=\"1748\">Rep\u00e9rez les prix d\u2019origine<\/strong> 1 \u00e0 2 semaines avant les soldes.<\/p>\r\n<\/li>\r\n \t<li data-start=\"1782\" data-end=\"1882\">\r\n<p data-start=\"1784\" data-end=\"1882\">Utilisez des outils comme <strong data-start=\"1810\" data-end=\"1819\">Keepa<\/strong>, <strong data-start=\"1821\" data-end=\"1831\">Idealo<\/strong> ou <strong data-start=\"1835\" data-end=\"1854\">Google Shopping<\/strong> pour suivre les variations.<\/p>\r\n<\/li>\r\n<\/ul>\r\n<blockquote data-start=\"1884\" data-end=\"2050\">\r\n<p data-start=\"1886\" data-end=\"2050\">\ud83d\udccc L\u2019<strong data-start=\"1891\" data-end=\"1919\">affichage l\u00e9gal des prix<\/strong> doit indiquer le tarif le plus bas pratiqu\u00e9 dans les 30 jours pr\u00e9c\u00e9dents : un bon rep\u00e8re pour juger la pertinence de la r\u00e9duction.<\/p>\r\n<\/blockquote>\r\n<h3 data-start=\"2057\" data-end=\"2090\">5. Bien choisir son moment<\/h3>\r\n<ul data-start=\"2092\" data-end=\"2310\">\r\n \t<li data-start=\"2092\" data-end=\"2169\">\r\n<p data-start=\"2094\" data-end=\"2169\"><strong data-start=\"2094\" data-end=\"2109\">1re semaine<\/strong> : plus de choix mais remises souvent modestes (-20 \u00e0 -30\u202f%)<\/p>\r\n<\/li>\r\n \t<li data-start=\"2170\" data-end=\"2246\">\r\n<p data-start=\"2172\" data-end=\"2246\"><strong data-start=\"2172\" data-end=\"2186\">2e semaine<\/strong> : meilleure p\u00e9riode pour rapport qualit\u00e9\/prix (\u201140 \u00e0 \u201160\u202f%)<\/p>\r\n<\/li>\r\n \t<li data-start=\"2247\" data-end=\"2310\">\r\n<p data-start=\"2249\" data-end=\"2310\"><strong data-start=\"2249\" data-end=\"2266\">3e\/4e semaine<\/strong> : prix cass\u00e9s mais tailles\/produits limit\u00e9s<\/p>\r\n<\/li>\r\n<\/ul>\r\n<blockquote data-start=\"2312\" data-end=\"2593\">\r\n<p data-start=\"2314\" data-end=\"2593\">\ud83e\udde0 Les femmes attendent souvent la <strong data-start=\"2349\" data-end=\"2370\">deuxi\u00e8me d\u00e9marque<\/strong>, les hommes ach\u00e8tent majoritairement d\u00e8s la premi\u00e8re semaine .<\/p>\r\n<\/blockquote>\r\n<h3 data-start=\"2600\" data-end=\"2648\">6. Privil\u00e9gier les marques transparentes<\/h3>\r\n<p data-start=\"2650\" data-end=\"2695\">Certaines enseignes communiquent clairement :<\/p>\r\n\r\n<ul data-start=\"2696\" data-end=\"2803\">\r\n \t<li data-start=\"2696\" data-end=\"2728\">\r\n<p data-start=\"2698\" data-end=\"2728\">Sur l\u2019<strong data-start=\"2704\" data-end=\"2728\">origine des produits<\/strong><\/p>\r\n<\/li>\r\n \t<li data-start=\"2729\" data-end=\"2768\">\r\n<p data-start=\"2731\" data-end=\"2768\">Sur les <strong data-start=\"2739\" data-end=\"2768\">conditions de fabrication<\/strong><\/p>\r\n<\/li>\r\n \t<li data-start=\"2769\" data-end=\"2803\">\r\n<p data-start=\"2771\" data-end=\"2803\">Sur leur <strong data-start=\"2780\" data-end=\"2803\">politique de retour<\/strong><\/p>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"2805\" data-end=\"2867\">Choisir ces marques, c\u2019est aussi acheter <strong data-start=\"2846\" data-end=\"2866\">plus durablement<\/strong>.<\/p>\r\n\r\n<h3 data-start=\"2874\" data-end=\"2894\">Astuces bonus<\/h3>\r\n<ul data-start=\"2896\" data-end=\"3145\">\r\n \t<li data-start=\"2896\" data-end=\"2982\">\r\n<p data-start=\"2898\" data-end=\"2982\">Optez pour les <strong data-start=\"2913\" data-end=\"2931\">heures creuses<\/strong> (matin, fin de soir\u00e9e) pour les achats en magasin.<\/p>\r\n<\/li>\r\n \t<li data-start=\"2983\" data-end=\"3058\">\r\n<p data-start=\"2985\" data-end=\"3058\">V\u00e9rifiez les <strong data-start=\"2998\" data-end=\"3022\">conditions de retour<\/strong> avant d\u2019acheter (surtout en ligne).<\/p>\r\n<\/li>\r\n \t<li data-start=\"3059\" data-end=\"3145\">\r\n<p data-start=\"3061\" data-end=\"3145\">Pensez aux <strong data-start=\"3072\" data-end=\"3108\">soldes dans les pays frontaliers<\/strong> si vous \u00eates proche d\u2019une fronti\u00e8re.<\/p>\r\n<\/li>\r\n<\/ul>\r\n<h2 data-start=\"98\" data-end=\"148\">Soldes hiver 2025 : bons plans \u00e0 ne pas manquer<\/h2>\r\n<p data-start=\"150\" data-end=\"454\">Les <strong data-start=\"154\" data-end=\"175\">soldes hiver 2025<\/strong> sont de retour avec leur lot de bonnes affaires. Du <strong data-start=\"228\" data-end=\"259\">8 janvier au 4 f\u00e9vrier 2025<\/strong>, c\u2019est l\u2019occasion id\u00e9ale pour faire le plein de v\u00eatements chauds, d\u2019objets high-tech ou encore de literie \u00e0 prix cass\u00e9s. Voici nos meilleurs bons plans pour profiter pleinement de cette p\u00e9riode.<\/p>\r\n<p data-start=\"150\" data-end=\"454\"><a href=\"https:\/\/cparici.com\/wp-content\/uploads\/2025\/08\/cparici-2025-08-12T080635.014.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-69152 size-full\" src=\"https:\/\/cparici.com\/wp-content\/uploads\/2025\/08\/cparici-2025-08-12T080635.014.jpg\" alt=\"Soldes hiver 2025 bons plans\" width=\"1500\" height=\"530\" srcset=\"https:\/\/cparici.com\/wp-content\/uploads\/2025\/08\/cparici-2025-08-12T080635.014.jpg 1500w, https:\/\/cparici.com\/wp-content\/uploads\/2025\/08\/cparici-2025-08-12T080635.014-300x106.jpg 300w, https:\/\/cparici.com\/wp-content\/uploads\/2025\/08\/cparici-2025-08-12T080635.014-1024x362.jpg 1024w, https:\/\/cparici.com\/wp-content\/uploads\/2025\/08\/cparici-2025-08-12T080635.014-768x271.jpg 768w, https:\/\/cparici.com\/wp-content\/uploads\/2025\/08\/cparici-2025-08-12T080635.014-18x6.jpg 18w, https:\/\/cparici.com\/wp-content\/uploads\/2025\/08\/cparici-2025-08-12T080635.014-590x208.jpg 590w, https:\/\/cparici.com\/wp-content\/uploads\/2025\/08\/cparici-2025-08-12T080635.014-1200x424.jpg 1200w, https:\/\/cparici.com\/wp-content\/uploads\/2025\/08\/cparici-2025-08-12T080635.014-577x204.jpg 577w, https:\/\/cparici.com\/wp-content\/uploads\/2025\/08\/cparici-2025-08-12T080635.014-600x212.jpg 600w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/a><\/p>\r\n\r\n<h3 data-start=\"456\" data-end=\"513\">\ud83d\udecd\ufe0f Mode, high-tech et literie : les stars des soldes<\/h3>\r\n<p data-start=\"515\" data-end=\"892\">Cette ann\u00e9e encore, la <strong data-start=\"538\" data-end=\"546\">mode<\/strong> arrive en t\u00eate des achats. Les grandes enseignes comme <strong data-start=\"602\" data-end=\"610\">Zara<\/strong>, <strong data-start=\"612\" data-end=\"619\">H&M<\/strong> ou <strong data-start=\"623\" data-end=\"637\">La Redoute<\/strong> affichent des remises allant jusqu\u2019\u00e0 <strong data-start=\"675\" data-end=\"684\">-60\u202f%<\/strong> d\u00e8s la premi\u00e8re semaine. Du c\u00f4t\u00e9 des <strong data-start=\"722\" data-end=\"744\">produits high-tech<\/strong>, surveillez <strong data-start=\"757\" data-end=\"765\">Fnac<\/strong>, <strong data-start=\"767\" data-end=\"777\">Amazon<\/strong> et <strong data-start=\"781\" data-end=\"794\">Cdiscount<\/strong>, o\u00f9 les promotions sur smartphones, \u00e9couteurs ou montres connect\u00e9es atteignent parfois <strong data-start=\"882\" data-end=\"891\">-50\u202f%<\/strong>.<\/p>\r\n<p data-start=\"894\" data-end=\"1096\">La <strong data-start=\"897\" data-end=\"908\">literie<\/strong> est \u00e9galement un secteur \u00e0 ne pas n\u00e9gliger pendant les <strong data-start=\"964\" data-end=\"985\">soldes hiver 2025<\/strong> : matelas, sommiers et oreillers voient leurs prix chuter, notamment chez <strong data-start=\"1060\" data-end=\"1068\">Emma<\/strong>, <strong data-start=\"1070\" data-end=\"1081\">Tediber<\/strong> et <strong data-start=\"1085\" data-end=\"1095\">Hypnia<\/strong>.<\/p>\r\n\r\n<h3 data-start=\"1098\" data-end=\"1135\">\ud83d\udd0d Nos astuces pour acheter malin<\/h3>\r\n<p data-start=\"1137\" data-end=\"1187\">Pour r\u00e9ussir vos <strong data-start=\"1154\" data-end=\"1175\">soldes hiver 2025<\/strong>, pensez \u00e0 :<\/p>\r\n\r\n<ul data-start=\"1188\" data-end=\"1460\">\r\n \t<li data-start=\"1188\" data-end=\"1258\">\r\n<p data-start=\"1190\" data-end=\"1258\">Faire une <strong data-start=\"1200\" data-end=\"1224\">liste de vos besoins<\/strong> pour \u00e9viter les achats impulsifs.<\/p>\r\n<\/li>\r\n \t<li data-start=\"1259\" data-end=\"1350\">\r\n<p data-start=\"1261\" data-end=\"1350\">Vous inscrire aux <strong data-start=\"1279\" data-end=\"1294\">newsletters<\/strong> des marques pour recevoir les offres en avant-premi\u00e8re.<\/p>\r\n<\/li>\r\n \t<li data-start=\"1351\" data-end=\"1460\">\r\n<p data-start=\"1353\" data-end=\"1460\">Utiliser des comparateurs comme <strong data-start=\"1385\" data-end=\"1395\">Idealo<\/strong> ou <strong data-start=\"1399\" data-end=\"1418\">Google Shopping<\/strong> pour v\u00e9rifier les vraies bonnes affaires.<\/p>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"1462\" data-end=\"1628\">Enfin, gardez \u00e0 l\u2019esprit que les meilleures offres ne sont pas toujours en d\u00e9but de p\u00e9riode. La <strong data-start=\"1558\" data-end=\"1579\">deuxi\u00e8me d\u00e9marque<\/strong>, souvent plus g\u00e9n\u00e9reuse, m\u00e9rite votre attention.<\/p>\r\n\r\n<\/div>\r\n<\/div>\r\n<div class=\"absolute end-0 flex items-end\">\r\n<h2 data-start=\"135\" data-end=\"218\">Participation et comportement des consommateurs pendant les soldes hiver\u202f2025<\/h2>\r\n<p data-start=\"220\" data-end=\"441\">Cette section met en lumi\u00e8re les habitudes d\u2019achat des Fran\u00e7ais lors des <strong data-start=\"293\" data-end=\"314\">soldes hiver 2025<\/strong>, en s\u2019appuyant sur les donn\u00e9es statistiques les plus r\u00e9centes, notamment celles d\u2019<strong data-start=\"397\" data-end=\"405\">Oney<\/strong>, <strong data-start=\"407\" data-end=\"414\">CSA<\/strong>, <strong data-start=\"416\" data-end=\"426\">YouGov<\/strong> et <strong data-start=\"430\" data-end=\"440\">Bonial<\/strong>.<\/p>\r\n\r\n<h3 data-start=\"443\" data-end=\"481\">Taux de participation en hausse pour les soldes hiver 2025<\/h3>\r\n<p data-start=\"483\" data-end=\"879\">Selon une \u00e9tude Oney\/CSA, <strong data-start=\"509\" data-end=\"530\">73\u202f% des Fran\u00e7ais<\/strong> ont d\u00e9clar\u00e9 vouloir profiter des <strong data-start=\"564\" data-end=\"585\">soldes hiver 2025<\/strong>. Cela marque une progression significative par rapport aux ann\u00e9es pr\u00e9c\u00e9dentes, notamment <strong data-start=\"675\" data-end=\"683\">2024<\/strong>, o\u00f9 la participation s\u2019\u00e9levait \u00e0 49\u202f%.<\/p>\r\n<p data-start=\"881\" data-end=\"1134\">Les donn\u00e9es r\u00e9colt\u00e9es par <strong data-start=\"907\" data-end=\"927\">ecommerce-nation<\/strong> indiquent qu\u2019en pratique, environ <strong data-start=\"962\" data-end=\"1003\">53\u202f% des Fran\u00e7ais \u00e2g\u00e9s de 18 \u00e0 64 ans<\/strong> ont effectivement r\u00e9alis\u00e9 des achats pendant les soldes. Cela refl\u00e8te un regain d\u2019int\u00e9r\u00eat malgr\u00e9 un contexte \u00e9conomique incertain.<\/p>\r\n\r\n<blockquote data-start=\"1136\" data-end=\"1296\">\r\n<p data-start=\"1138\" data-end=\"1296\"><strong data-start=\"1141\" data-end=\"1155\">D\u00e9finition<\/strong>\u00a0: Le taux de participation correspond au pourcentage de la population ayant pris part activement \u00e0 un \u00e9v\u00e9nement commercial comme les soldes.<\/p>\r\n<\/blockquote>\r\n<h3 data-start=\"1303\" data-end=\"1351\">Soldes hiver 2025, Panier moyen et nombre d\u2019achats en baisse<\/h3>\r\n<p data-start=\"1353\" data-end=\"1734\">Malgr\u00e9 une plus forte participation, le <strong data-start=\"1393\" data-end=\"1409\">panier moyen<\/strong> par consommateur est pass\u00e9 de <strong data-start=\"1440\" data-end=\"1472\">118\u202f\u20ac en 2024 \u00e0 98\u202f\u20ac en 2025<\/strong>. Les acheteurs ont en moyenne effectu\u00e9 <strong data-start=\"1512\" data-end=\"1533\">2,4 achats chacun<\/strong>, contre <strong data-start=\"1542\" data-end=\"1568\">2,8 l\u2019ann\u00e9e pr\u00e9c\u00e9dente<\/strong>, traduisant une approche plus raisonn\u00e9e face aux promotions.<\/p>\r\n\r\n<blockquote data-start=\"1736\" data-end=\"1841\">\r\n<p data-start=\"1738\" data-end=\"1841\">\ud83d\udcc9 Le recul du <strong data-start=\"1753\" data-end=\"1769\">panier moyen<\/strong> refl\u00e8te les tensions sur le pouvoir d\u2019achat et la prudence des m\u00e9nages.<\/p>\r\n<\/blockquote>\r\n<h3 data-start=\"1848\" data-end=\"1883\">Segmentation par sexe et CSP<\/h3>\r\n<p data-start=\"1885\" data-end=\"1933\">L\u2019\u00e9tude YouGov r\u00e9v\u00e8le une segmentation notable :<\/p>\r\n\r\n<ul data-start=\"1934\" data-end=\"2368\">\r\n \t<li data-start=\"1934\" data-end=\"2020\">\r\n<p data-start=\"1936\" data-end=\"2020\"><strong data-start=\"1936\" data-end=\"1950\">Les hommes<\/strong> ont d\u00e9pens\u00e9 en moyenne <strong data-start=\"1974\" data-end=\"1983\">336\u202f\u20ac<\/strong>, contre <strong data-start=\"1992\" data-end=\"2017\">300\u202f\u20ac pour les femmes<\/strong>.<\/p>\r\n<\/li>\r\n \t<li data-start=\"2021\" data-end=\"2368\">\r\n<p data-start=\"2023\" data-end=\"2368\">Les <strong data-start=\"2027\" data-end=\"2044\">jeunes actifs<\/strong> (25\u201134 ans) et les <strong data-start=\"2064\" data-end=\"2072\">CSP+<\/strong> sont les plus enclins \u00e0 d\u00e9penser davantage, notamment dans les domaines <strong data-start=\"2145\" data-end=\"2160\">mode, sport<\/strong> et <strong data-start=\"2164\" data-end=\"2179\">technologie<\/strong>.<\/p>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"2370\" data-end=\"2702\">Les <strong data-start=\"2374\" data-end=\"2384\">femmes<\/strong>, en revanche, attendent souvent la <strong data-start=\"2420\" data-end=\"2441\">deuxi\u00e8me d\u00e9marque<\/strong> pour maximiser les remises, ce qui influence le pic d\u2019achat vers la <strong data-start=\"2510\" data-end=\"2530\">deuxi\u00e8me semaine<\/strong> de soldes.<\/p>\r\n\r\n<h3 data-start=\"2709\" data-end=\"2732\">Achats omnicanal<\/h3>\r\n<p data-start=\"2734\" data-end=\"2841\">Un comportement marquant en 2025 : <strong data-start=\"2769\" data-end=\"2838\">50\u202f% des acheteurs ont combin\u00e9 les achats en ligne et en boutique<\/strong>.<\/p>\r\n\r\n<ul data-start=\"2842\" data-end=\"3235\">\r\n \t<li data-start=\"2842\" data-end=\"2937\">\r\n<p data-start=\"2844\" data-end=\"2937\"><strong data-start=\"2844\" data-end=\"2888\">34\u202f% privil\u00e9gient les magasins physiques<\/strong>, souvent pour l\u2019essayage et le contact direct.<\/p>\r\n<\/li>\r\n \t<li data-start=\"2938\" data-end=\"3235\">\r\n<p data-start=\"2940\" data-end=\"3235\"><strong data-start=\"2940\" data-end=\"2987\">16\u202f% favorisent exclusivement le e-commerce<\/strong>, principalement pour la rapidit\u00e9 et la comparaison de prix).<\/p>\r\n<\/li>\r\n<\/ul>\r\n<blockquote data-start=\"3237\" data-end=\"3390\">\r\n<p data-start=\"3239\" data-end=\"3390\">\ud83d\udca1 <strong data-start=\"3242\" data-end=\"3258\">Omnicanalit\u00e9<\/strong> : strat\u00e9gie consistant \u00e0 utiliser plusieurs canaux (physique, digital, mobile) pour une exp\u00e9rience d\u2019achat fluide et personnalis\u00e9e.<\/p>\r\n<\/blockquote>\r\n<h3 data-start=\"3397\" data-end=\"3438\">Soldes hiver 2025, Fid\u00e9lit\u00e9 et attentes consommateurs<\/h3>\r\n<p data-start=\"3440\" data-end=\"3506\">Autre tendance forte : la demande de <strong data-start=\"3477\" data-end=\"3503\">programmes de fid\u00e9lit\u00e9<\/strong>.<\/p>\r\n\r\n<ul data-start=\"3507\" data-end=\"3683\">\r\n \t<li data-start=\"3507\" data-end=\"3607\">\r\n<p data-start=\"3509\" data-end=\"3607\"><strong data-start=\"3509\" data-end=\"3535\">61\u202f% des consommateurs<\/strong> souhaitent qu\u2019une marque leur propose un <strong data-start=\"3577\" data-end=\"3606\">programme de fid\u00e9lisation<\/strong>.<\/p>\r\n<\/li>\r\n \t<li data-start=\"3608\" data-end=\"3683\">\r\n<p data-start=\"3610\" data-end=\"3683\"><strong data-start=\"3610\" data-end=\"3618\">53\u202f%<\/strong> estiment qu\u2019un tel programme <strong data-start=\"3648\" data-end=\"3682\">renforce leur lien \u00e0 la marque<\/strong>.<\/p>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"3685\" data-end=\"4082\">Cette attente pousse les enseignes \u00e0 am\u00e9liorer leur <strong data-start=\"3737\" data-end=\"3756\">relation client<\/strong>, notamment pendant les soldes, via des <strong data-start=\"3796\" data-end=\"3821\">offres personnalis\u00e9es<\/strong>, des <strong data-start=\"3827\" data-end=\"3852\">pr\u00e9\u2011soldes exclusives<\/strong> ou des <strong data-start=\"3860\" data-end=\"3882\">alertes promotions<\/strong> par e\u2011mail.<\/p>\r\n\r\n<h2 data-start=\"138\" data-end=\"210\">Performances \u00e9conomiques et secteurs pendant les soldes hiver\u202f2025<\/h2>\r\n<p data-start=\"212\" data-end=\"510\">L\u2019analyse des r\u00e9sultats \u00e9conomiques des <strong data-start=\"252\" data-end=\"273\">soldes hiver 2025<\/strong> r\u00e9v\u00e8le des contrastes importants entre les secteurs, en d\u00e9pit d\u2019une participation globalement en hausse. Voici les enseignements majeurs \u00e0 retenir pour mieux comprendre l\u2019impact de cette \u00e9dition sur les commer\u00e7ants et les consommateurs.<\/p>\r\n\r\n<h3 data-start=\"517\" data-end=\"558\">Recul du chiffre d\u2019affaires global<\/h3>\r\n<p data-start=\"560\" data-end=\"723\">Malgr\u00e9 un <strong data-start=\"570\" data-end=\"605\">taux de participation en hausse<\/strong>, les commer\u00e7ants ont observ\u00e9 une <strong data-start=\"639\" data-end=\"701\">baisse globale du chiffre d\u2019affaires estim\u00e9e \u00e0 \u20114\u202f% \u00e0 \u20116\u202f%<\/strong> par rapport \u00e0 2024.<\/p>\r\n\r\n<ul data-start=\"724\" data-end=\"1219\">\r\n \t<li data-start=\"724\" data-end=\"815\">\r\n<p data-start=\"726\" data-end=\"815\">L\u2019<strong data-start=\"728\" data-end=\"752\">Alliance du Commerce<\/strong> parle d\u2019un recul de <strong data-start=\"773\" data-end=\"801\">6\u202f% des ventes physiques<\/strong> en magasin.<\/p>\r\n<\/li>\r\n \t<li data-start=\"816\" data-end=\"1219\">\r\n<p data-start=\"818\" data-end=\"1219\">Une exception toutefois : le <strong data-start=\"847\" data-end=\"860\">DEFI Mode<\/strong>, un organisme de soutien \u00e0 la fili\u00e8re textile, observe une <strong data-start=\"920\" data-end=\"944\">hausse l\u00e9g\u00e8re de 1\u202f%<\/strong> du CA global sur la p\u00e9riode.<\/p>\r\n<\/li>\r\n<\/ul>\r\n<blockquote data-start=\"1221\" data-end=\"1371\">\r\n<p data-start=\"1223\" data-end=\"1371\">\ud83e\udde0 <strong data-start=\"1226\" data-end=\"1240\">D\u00e9finition<\/strong> : Le chiffre d\u2019affaires (CA) d\u00e9signe le total des ventes r\u00e9alis\u00e9es par une entreprise ou un secteur donn\u00e9 sur une p\u00e9riode d\u00e9finie.<\/p>\r\n<\/blockquote>\r\n<h3 data-start=\"1378\" data-end=\"1414\">Un secteur mode en difficult\u00e9<\/h3>\r\n<p data-start=\"1416\" data-end=\"1471\">Le <strong data-start=\"1419\" data-end=\"1436\">pr\u00eat-\u00e0-porter<\/strong> reste le secteur le plus impact\u00e9 :<\/p>\r\n\r\n<ul data-start=\"1472\" data-end=\"2031\">\r\n \t<li data-start=\"1472\" data-end=\"1744\">\r\n<p data-start=\"1474\" data-end=\"1744\">Les enseignes de mode ont subi une <strong data-start=\"1509\" data-end=\"1527\">baisse de 13\u202f%<\/strong> de leur chiffre d\u2019affaires par rapport \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente.<\/p>\r\n<\/li>\r\n \t<li data-start=\"1745\" data-end=\"2031\">\r\n<p data-start=\"1747\" data-end=\"1797\">Cette tendance n\u00e9gative s\u2019explique en partie par :<\/p>\r\n\r\n<ul data-start=\"1800\" data-end=\"2031\">\r\n \t<li data-start=\"1800\" data-end=\"1866\">\r\n<p data-start=\"1802\" data-end=\"1866\">Une <strong data-start=\"1806\" data-end=\"1835\">saturation promotionnelle<\/strong> (ventes priv\u00e9es, Black Friday)<\/p>\r\n<\/li>\r\n \t<li data-start=\"1869\" data-end=\"1953\">\r\n<p data-start=\"1871\" data-end=\"1953\">Un <strong data-start=\"1874\" data-end=\"1916\">changement d\u2019habitudes de consommation<\/strong> : achat raisonn\u00e9, achat seconde main<\/p>\r\n<\/li>\r\n \t<li data-start=\"1956\" data-end=\"2031\">\r\n<p data-start=\"1958\" data-end=\"2031\">La concurrence des g\u00e9ants du fast fashion et du e\u2011commerce ultra low\u2011cost<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<h3 data-start=\"2038\" data-end=\"2095\">High-tech et \u00e9lectrom\u00e9nager : performances solides<\/h3>\r\n<p data-start=\"2097\" data-end=\"2217\">Contrairement au textile, les ventes dans les secteurs <strong data-start=\"2152\" data-end=\"2165\">high-tech<\/strong> et <strong data-start=\"2169\" data-end=\"2187\">\u00e9lectrom\u00e9nager<\/strong> ont connu de bons r\u00e9sultats :<\/p>\r\n\r\n<ul data-start=\"2218\" data-end=\"2522\">\r\n \t<li data-start=\"2218\" data-end=\"2309\">\r\n<p data-start=\"2220\" data-end=\"2309\">Promotions jusqu\u2019\u00e0 <strong data-start=\"2239\" data-end=\"2248\">\u201150\u202f%<\/strong> sur les objets connect\u00e9s, montres, t\u00e9l\u00e9viseurs, smartphones.<\/p>\r\n<\/li>\r\n \t<li data-start=\"2310\" data-end=\"2522\">\r\n<p data-start=\"2312\" data-end=\"2522\">Augmentation de <strong data-start=\"2328\" data-end=\"2352\">33\u202f% du panier moyen<\/strong> pour la cat\u00e9gorie high-tech sur certaines plateformes.<\/p>\r\n<\/li>\r\n<\/ul>\r\n<blockquote data-start=\"2524\" data-end=\"2639\">\r\n<p data-start=\"2526\" data-end=\"2639\">\ud83d\udca1 Produits populaires : smartphones Xiaomi, \u00e9couteurs JBL, Apple Watch, t\u00e9l\u00e9viseurs Samsung, consoles PS5 \/ Xbox<\/p>\r\n<\/blockquote>\r\n<h3 data-start=\"2646\" data-end=\"2709\">\u00a0Literie, maison, sport : secteurs en progression cibl\u00e9e<\/h3>\r\n<p data-start=\"2711\" data-end=\"3082\">Les ventes de <strong data-start=\"2725\" data-end=\"2736\">literie<\/strong> ont \u00e9galement bien fonctionn\u00e9, avec des <strong data-start=\"2777\" data-end=\"2812\">promotions allant jusqu\u2019\u00e0 -50\u202f%<\/strong> sur des matelas, sommiers ou accessoires chez Tediber, Emma, MaLiterie.<\/p>\r\n<p data-start=\"3084\" data-end=\"3260\">Le <strong data-start=\"3087\" data-end=\"3100\">sportwear<\/strong> tire aussi son \u00e9pingle du jeu, avec des marques comme UnderArmour, Celio, Nike et D\u00e9cathlon qui ont propos\u00e9 des offres comp\u00e9titives en ligne comme en boutique.<\/p>\r\n\r\n<h3 data-start=\"3267\" data-end=\"3321\">Tableau comparatif des performances par secteur<\/h3>\r\n<div class=\"_tableContainer_1rjym_1\">\r\n<div class=\"_tableWrapper_1rjym_13 group flex w-fit flex-col-reverse\" tabindex=\"-1\">\r\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"3323\" data-end=\"4092\">\r\n<thead data-start=\"3323\" data-end=\"3431\">\r\n<tr data-start=\"3323\" data-end=\"3431\">\r\n<th data-start=\"3323\" data-end=\"3346\" data-col-size=\"sm\">Secteur<\/th>\r\n<th data-start=\"3346\" data-end=\"3374\" data-col-size=\"sm\">\u00c9volution CA 2025 vs 2024<\/th>\r\n<th data-start=\"3374\" data-end=\"3389\" data-col-size=\"sm\">Panier moyen<\/th>\r\n<th data-start=\"3389\" data-end=\"3431\" data-col-size=\"sm\">Tendances observ\u00e9es<\/th>\r\n<\/tr>\r\n<\/thead>\r\n<tbody data-start=\"3543\" data-end=\"4092\">\r\n<tr data-start=\"3543\" data-end=\"3651\">\r\n<td data-start=\"3543\" data-end=\"3566\" data-col-size=\"sm\">Pr\u00eat-\u00e0-porter<\/td>\r\n<td data-start=\"3566\" data-end=\"3594\" data-col-size=\"sm\">\u201113\u202f%<\/td>\r\n<td data-start=\"3594\" data-end=\"3609\" data-col-size=\"sm\">43,7\u202f\u20ac<\/td>\r\n<td data-start=\"3609\" data-end=\"3651\" data-col-size=\"sm\">Saturation, concurrence low-cost<\/td>\r\n<\/tr>\r\n<tr data-start=\"3652\" data-end=\"3761\">\r\n<td data-start=\"3652\" data-end=\"3675\" data-col-size=\"sm\">High-tech<\/td>\r\n<td data-start=\"3675\" data-end=\"3703\" data-col-size=\"sm\">+33\u202f% panier moyen<\/td>\r\n<td data-start=\"3703\" data-end=\"3719\" data-col-size=\"sm\">29\u202f\u20ac<\/td>\r\n<td data-start=\"3719\" data-end=\"3761\" data-col-size=\"sm\">Bons r\u00e9sultats, remises fortes<\/td>\r\n<\/tr>\r\n<tr data-start=\"3762\" data-end=\"3871\">\r\n<td data-start=\"3762\" data-end=\"3785\" data-col-size=\"sm\">Maison \/ Literie<\/td>\r\n<td data-start=\"3785\" data-end=\"3814\" data-col-size=\"sm\">Stable \u00e0 +5\u202f%<\/td>\r\n<td data-start=\"3814\" data-end=\"3829\" data-col-size=\"sm\">jusqu\u2019\u00e0 80\u202f\u20ac<\/td>\r\n<td data-start=\"3829\" data-end=\"3871\" data-col-size=\"sm\">Promotions massives, marque locale<\/td>\r\n<\/tr>\r\n<tr data-start=\"3872\" data-end=\"3981\">\r\n<td data-start=\"3872\" data-end=\"3895\" data-col-size=\"sm\">Sport \/ Loisirs<\/td>\r\n<td data-start=\"3895\" data-end=\"3923\" data-col-size=\"sm\">+8\u202f%<\/td>\r\n<td data-start=\"3923\" data-end=\"3939\" data-col-size=\"sm\">variable<\/td>\r\n<td data-start=\"3939\" data-end=\"3981\" data-col-size=\"sm\">Bon positionnement marques fran\u00e7aises<\/td>\r\n<\/tr>\r\n<tr data-start=\"3982\" data-end=\"4092\">\r\n<td data-start=\"3982\" data-end=\"4005\" data-col-size=\"sm\">\u00c9picerie \/ Beaut\u00e9<\/td>\r\n<td data-start=\"4005\" data-end=\"4034\" data-col-size=\"sm\">Neutre<\/td>\r\n<td data-start=\"4034\" data-end=\"4050\" data-col-size=\"sm\">faible<\/td>\r\n<td data-start=\"4050\" data-end=\"4092\" data-col-size=\"sm\">Achat d\u2019appoint, moins concern\u00e9<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/div>\r\n<h2 data-start=\"131\" data-end=\"185\">Soldes hiver 2025 Contexte \u00e9conomique et saturation promotionnelle<\/h2>\r\n<p data-start=\"187\" data-end=\"466\">L\u2019\u00e9dition des <strong data-start=\"201\" data-end=\"222\">soldes hiver 2025<\/strong> s\u2019est inscrite dans un climat particulier, marqu\u00e9 par des pressions \u00e9conomiques fortes et une multiplication des p\u00e9riodes de r\u00e9ductions tout au long de l\u2019ann\u00e9e. Cette situation a profond\u00e9ment affect\u00e9 la perception et la performance des soldes.<\/p>\r\n\r\n<h3 data-start=\"473\" data-end=\"517\">Un environnement \u00e9conomique incertain<\/h3>\r\n<p data-start=\"519\" data-end=\"579\">La conjoncture \u00e9conomique a influenc\u00e9 la dynamique d\u2019achat :<\/p>\r\n\r\n<ul data-start=\"580\" data-end=\"1095\">\r\n \t<li data-start=\"580\" data-end=\"681\">\r\n<p data-start=\"582\" data-end=\"681\"><strong data-start=\"582\" data-end=\"607\">Inflation persistante<\/strong>, bien que mod\u00e9r\u00e9e d\u00e9but 2025, affecte le <strong data-start=\"649\" data-end=\"668\">pouvoir d\u2019achat<\/strong> des m\u00e9nages.<\/p>\r\n<\/li>\r\n \t<li data-start=\"682\" data-end=\"801\">\r\n<p data-start=\"684\" data-end=\"801\">Les consommateurs deviennent plus <strong data-start=\"718\" data-end=\"730\">prudents<\/strong>, cherchent \u00e0 optimiser leur budget, et r\u00e9duisent les achats superflus.<\/p>\r\n<\/li>\r\n \t<li data-start=\"802\" data-end=\"1095\">\r\n<p data-start=\"804\" data-end=\"1095\">L\u2019envie de faire des \u00e9conomies reste forte, mais se traduit par des achats <strong data-start=\"879\" data-end=\"897\">plus r\u00e9fl\u00e9chis<\/strong> et <strong data-start=\"901\" data-end=\"919\">mieux pr\u00e9par\u00e9s<\/strong>.<\/p>\r\n<\/li>\r\n<\/ul>\r\n<h3 data-start=\"1102\" data-end=\"1152\">Une saturation des p\u00e9riodes promotionnelles<\/h3>\r\n<p data-start=\"1154\" data-end=\"1235\">L\u2019un des points cl\u00e9s de cette \u00e9dition 2025 est la <strong data-start=\"1204\" data-end=\"1233\">surchauffe promotionnelle<\/strong> :<\/p>\r\n\r\n<ul data-start=\"1236\" data-end=\"1584\">\r\n \t<li data-start=\"1236\" data-end=\"1340\">\r\n<p data-start=\"1238\" data-end=\"1340\"><strong data-start=\"1238\" data-end=\"1254\">Black Friday<\/strong>, <strong data-start=\"1256\" data-end=\"1272\">Cyber Monday<\/strong>, <strong data-start=\"1274\" data-end=\"1292\">ventes priv\u00e9es<\/strong>, <strong data-start=\"1294\" data-end=\"1314\">op\u00e9rations flash<\/strong> tout au long de d\u00e9cembre\u2026<\/p>\r\n<\/li>\r\n \t<li data-start=\"1341\" data-end=\"1440\">\r\n<p data-start=\"1343\" data-end=\"1440\">R\u00e9sultat : une <strong data-start=\"1358\" data-end=\"1407\">perte d\u2019int\u00e9r\u00eat pour les soldes traditionnels<\/strong>, per\u00e7us comme une promo de plus.<\/p>\r\n<\/li>\r\n \t<li data-start=\"1441\" data-end=\"1584\">\r\n<p data-start=\"1443\" data-end=\"1584\">Les consommateurs ont <strong data-start=\"1465\" data-end=\"1490\">anticip\u00e9 leurs achats<\/strong> lors d\u2019\u00e9v\u00e9nements plus attractifs ou plus proches de No\u00ebl, vidant leurs budgets pour janvier.<\/p>\r\n<\/li>\r\n<\/ul>\r\n<blockquote data-start=\"1586\" data-end=\"1751\">\r\n<p data-start=\"1588\" data-end=\"1751\">\ud83e\udde0 <strong data-start=\"1591\" data-end=\"1620\">Saturation promotionnelle<\/strong> : ph\u00e9nom\u00e8ne o\u00f9 la fr\u00e9quence et l\u2019intensit\u00e9 des offres de r\u00e9duction diluent l\u2019impact des p\u00e9riodes traditionnelles comme les soldes.<\/p>\r\n<\/blockquote>\r\n<h3 data-start=\"1758\" data-end=\"1808\">Concurrence accrue des g\u00e9ants du e-commerce<\/h3>\r\n<p data-start=\"1810\" data-end=\"1895\">Les marques traditionnelles font face \u00e0 la mont\u00e9e en puissance de plateformes comme :<\/p>\r\n\r\n<ul data-start=\"1896\" data-end=\"2081\">\r\n \t<li data-start=\"1896\" data-end=\"1999\">\r\n<p data-start=\"1898\" data-end=\"1999\"><strong data-start=\"1898\" data-end=\"1906\">Temu<\/strong>, <strong data-start=\"1908\" data-end=\"1917\">Shein<\/strong>, <strong data-start=\"1919\" data-end=\"1933\">AliExpress<\/strong> : offres permanentes, prix ultra-comp\u00e9titifs, livraisons rapides.<\/p>\r\n<\/li>\r\n \t<li data-start=\"2000\" data-end=\"2081\">\r\n<p data-start=\"2002\" data-end=\"2081\"><strong data-start=\"2002\" data-end=\"2012\">Amazon<\/strong>, <strong data-start=\"2014\" data-end=\"2027\">Cdiscount<\/strong>, <strong data-start=\"2029\" data-end=\"2037\">Fnac<\/strong> : strat\u00e9gie agressive de promos en continu.<\/p>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"2083\" data-end=\"2232\">Ces acteurs <strong data-start=\"2095\" data-end=\"2138\">court-circuitent les p\u00e9riodes de soldes<\/strong> en proposant des r\u00e9ductions tout au long de l\u2019ann\u00e9e, rendant l\u2019\u00e9v\u00e9nement moins diff\u00e9renciant.<\/p>\r\n\r\n<blockquote data-start=\"2234\" data-end=\"2379\">\r\n<p data-start=\"2236\" data-end=\"2379\">\ud83d\udca1 Le <strong data-start=\"2242\" data-end=\"2283\">mod\u00e8le de vente continue \u00e0 prix cass\u00e9<\/strong> devient une norme, for\u00e7ant les enseignes traditionnelles \u00e0 repenser leur strat\u00e9gie de d\u00e9marque.<\/p>\r\n<\/blockquote>\r\n<h3 data-start=\"2386\" data-end=\"2424\"><strong data-start=\"170\" data-end=\"191\">Soldes hiver 2025<\/strong> Consommateurs plus strat\u00e9giques<\/h3>\r\n<p data-start=\"2426\" data-end=\"2474\">Face \u00e0 cette profusion d\u2019offres, les acheteurs :<\/p>\r\n\r\n<ul data-start=\"2475\" data-end=\"2760\">\r\n \t<li data-start=\"2475\" data-end=\"2550\">\r\n<p data-start=\"2477\" data-end=\"2550\"><strong data-start=\"2477\" data-end=\"2500\">Pr\u00e9parent davantage<\/strong> leurs achats via comparateurs, listes et alertes.<\/p>\r\n<\/li>\r\n \t<li data-start=\"2551\" data-end=\"2628\">\r\n<p data-start=\"2553\" data-end=\"2628\"><strong data-start=\"2553\" data-end=\"2587\">Attendent la 2e ou 3e d\u00e9marque<\/strong> pour saisir les meilleures opportunit\u00e9s.<\/p>\r\n<\/li>\r\n \t<li data-start=\"2629\" data-end=\"2760\">\r\n<p data-start=\"2631\" data-end=\"2760\"><strong data-start=\"2631\" data-end=\"2661\">Valorisent la transparence<\/strong> sur les prix : ils veulent v\u00e9rifier que la remise est r\u00e9elle par rapport au prix initial pratiqu\u00e9.<\/p>\r\n<\/li>\r\n<\/ul>\r\n<h2 data-start=\"162\" data-end=\"210\">Foire Aux Questions sur les soldes hiver\u202f2025<\/h2>\r\n<h3 data-start=\"217\" data-end=\"304\">Quelles sont les dates officielles des soldes hiver 2025 en France m\u00e9tropolitaine ?<\/h3>\r\n<p data-start=\"305\" data-end=\"459\">Les <strong data-start=\"309\" data-end=\"330\">soldes hiver 2025<\/strong> ont d\u00e9but\u00e9 <strong data-start=\"342\" data-end=\"373\">le mercredi 8 janvier \u00e0 8\u202fh<\/strong> et se sont termin\u00e9s <strong data-start=\"394\" data-end=\"421\">le mardi 4 f\u00e9vrier 2025<\/strong>, pour une dur\u00e9e l\u00e9gale de 4 semaines.<\/p>\r\n\r\n<h3 data-start=\"466\" data-end=\"524\">Y a-t-il des d\u00e9partements avec des dates diff\u00e9rentes ?<\/h3>\r\n<p data-start=\"525\" data-end=\"753\">Oui. En <strong data-start=\"533\" data-end=\"555\">Meurthe-et-Moselle<\/strong>, <strong data-start=\"557\" data-end=\"566\">Meuse<\/strong>, <strong data-start=\"568\" data-end=\"579\">Moselle<\/strong> et <strong data-start=\"583\" data-end=\"593\">Vosges<\/strong>, les soldes ont eu lieu <strong data-start=\"618\" data-end=\"645\">du 2 au 29 janvier 2025<\/strong>. Ces d\u00e9partements b\u00e9n\u00e9ficient d\u2019une d\u00e9rogation g\u00e9ographique en raison de leur proximit\u00e9 avec d\u2019autres pays.<\/p>\r\n\r\n<h3 data-start=\"760\" data-end=\"827\">Quelles sont les dates des soldes hiver 2025 dans les DOM-TOM ?<\/h3>\r\n<p data-start=\"828\" data-end=\"869\">Les dates varient selon les territoires :<\/p>\r\n\r\n<ul data-start=\"870\" data-end=\"1074\">\r\n \t<li data-start=\"870\" data-end=\"911\">\r\n<p data-start=\"872\" data-end=\"911\"><strong data-start=\"872\" data-end=\"886\">Guadeloupe<\/strong> : 4 au 31 janvier 2025<\/p>\r\n<\/li>\r\n \t<li data-start=\"912\" data-end=\"971\">\r\n<p data-start=\"914\" data-end=\"971\"><strong data-start=\"914\" data-end=\"942\">Saint-Pierre-et-Miquelon<\/strong> : 22 janvier au 18 f\u00e9vrier<\/p>\r\n<\/li>\r\n \t<li data-start=\"972\" data-end=\"1025\">\r\n<p data-start=\"974\" data-end=\"1025\"><strong data-start=\"974\" data-end=\"1009\">Saint-Barth\u00e9lemy \/ Saint-Martin<\/strong> : 3 au 30 mai<\/p>\r\n<\/li>\r\n \t<li data-start=\"1026\" data-end=\"1074\">\r\n<p data-start=\"1028\" data-end=\"1074\"><strong data-start=\"1028\" data-end=\"1042\">La R\u00e9union<\/strong> : 6 septembre au 3 octobre 2025<\/p>\r\n<\/li>\r\n<\/ul>\r\n<h3 data-start=\"1081\" data-end=\"1149\">Quel est le budget moyen d\u00e9pens\u00e9 pendant les soldes hiver 2025 ?<\/h3>\r\n<p data-start=\"1150\" data-end=\"1306\">Le budget moyen a \u00e9t\u00e9 de <strong data-start=\"1175\" data-end=\"1183\">98\u202f\u20ac<\/strong> par personne en 2025, contre 118\u202f\u20ac en 2024. Les hommes ont d\u00e9pens\u00e9 en moyenne <strong data-start=\"1262\" data-end=\"1271\">336\u202f\u20ac<\/strong>, contre <strong data-start=\"1280\" data-end=\"1289\">300\u202f\u20ac<\/strong> pour les femmes.<\/p>\r\n\r\n<h3 data-start=\"1313\" data-end=\"1378\">Quels sont les produits les plus achet\u00e9s pendant les soldes ?<\/h3>\r\n<p data-start=\"1379\" data-end=\"1582\">Les <strong data-start=\"1383\" data-end=\"1396\">v\u00eatements<\/strong>, <strong data-start=\"1398\" data-end=\"1412\">chaussures<\/strong>, <strong data-start=\"1414\" data-end=\"1436\">produits high-tech<\/strong>, et <strong data-start=\"1441\" data-end=\"1464\">articles de literie<\/strong> figurent en t\u00eate des achats. Le secteur <strong data-start=\"1505\" data-end=\"1513\">mode<\/strong> reste le plus vis\u00e9, malgr\u00e9 une baisse de chiffre d\u2019affaires notable.<\/p>\r\n\r\n<h3 data-start=\"1589\" data-end=\"1643\">Pourquoi parle-t-on de saturation promotionnelle ?<\/h3>\r\n<p data-start=\"1644\" data-end=\"1864\">Parce que des \u00e9v\u00e9nements comme le <strong data-start=\"1678\" data-end=\"1694\">Black Friday<\/strong>, les <strong data-start=\"1700\" data-end=\"1718\">ventes priv\u00e9es<\/strong> et les <strong data-start=\"1726\" data-end=\"1750\">promotions continues<\/strong> rendent les soldes moins impactants. Les acheteurs sont devenus plus exigeants et strat\u00e9giques dans leurs achats.<\/p>\r\n\r\n<h3 data-start=\"1871\" data-end=\"1937\">Vaut-il mieux acheter d\u00e8s le d\u00e9but ou attendre les d\u00e9marques ?<\/h3>\r\n<p data-start=\"1938\" data-end=\"1968\">Cela d\u00e9pend de vos objectifs :<\/p>\r\n\r\n<ul data-start=\"1969\" data-end=\"2146\">\r\n \t<li data-start=\"1969\" data-end=\"2030\">\r\n<p data-start=\"1971\" data-end=\"2030\"><strong data-start=\"1971\" data-end=\"1991\">D\u00e9but des soldes<\/strong> : plus de choix, mais remises mod\u00e9r\u00e9es<\/p>\r\n<\/li>\r\n \t<li data-start=\"2031\" data-end=\"2085\">\r\n<p data-start=\"2033\" data-end=\"2085\"><strong data-start=\"2033\" data-end=\"2053\">Deuxi\u00e8me semaine<\/strong> : meilleur rapport qualit\u00e9-prix<\/p>\r\n<\/li>\r\n \t<li data-start=\"2086\" data-end=\"2146\">\r\n<p data-start=\"2088\" data-end=\"2146\"><strong data-start=\"2088\" data-end=\"2106\">Fin des soldes<\/strong> : grosses r\u00e9ductions, mais choix limit\u00e9<\/p>\r\n<\/li>\r\n<\/ul>\r\n<h3 data-start=\"2153\" data-end=\"2203\">Peut-on retourner un produit achet\u00e9 en solde ?<\/h3>\r\n<p data-start=\"2204\" data-end=\"2431\">Oui, les produits sold\u00e9s b\u00e9n\u00e9ficient des <strong data-start=\"2245\" data-end=\"2272\">m\u00eames garanties l\u00e9gales<\/strong> que les autres (conformit\u00e9, vices cach\u00e9s). Les commer\u00e7ants ne sont pas oblig\u00e9s d\u2019accepter les retours pour simple changement d\u2019avis, sauf si cela est pr\u00e9cis\u00e9.<\/p>\r\n\r\n<h3 data-start=\"2438\" data-end=\"2501\">O\u00f9 trouver les meilleures offres pendant les soldes hiver\u00a0 2025 ?<\/h3>\r\n<p data-start=\"2502\" data-end=\"2542\">Les meilleures promotions sont souvent :<\/p>\r\n\r\n<ul data-start=\"2543\" data-end=\"2729\">\r\n \t<li data-start=\"2543\" data-end=\"2618\">\r\n<p data-start=\"2545\" data-end=\"2618\">Chez les grandes enseignes en ligne : <strong data-start=\"2583\" data-end=\"2593\">Amazon<\/strong>, <strong data-start=\"2595\" data-end=\"2608\">Cdiscount<\/strong>, <strong data-start=\"2610\" data-end=\"2618\">Fnac<\/strong><\/p>\r\n<\/li>\r\n \t<li data-start=\"2619\" data-end=\"2672\">\r\n<p data-start=\"2621\" data-end=\"2672\">Sur les sites sp\u00e9cialis\u00e9s : <strong data-start=\"2649\" data-end=\"2660\">Dealabs<\/strong>, <strong data-start=\"2662\" data-end=\"2672\">Veepee<\/strong><\/p>\r\n<\/li>\r\n \t<li data-start=\"2673\" data-end=\"2729\">\r\n<p data-start=\"2675\" data-end=\"2729\">En boutiques physiques durant la <strong data-start=\"2708\" data-end=\"2729\">deuxi\u00e8me d\u00e9marque<\/strong><\/p>\r\n<\/li>\r\n<\/ul>\r\n<h3 data-start=\"2736\" data-end=\"2782\">Comment bien se pr\u00e9parer pour les soldes ?<\/h3>\r\n<p data-start=\"2783\" data-end=\"2988\">Faites une <strong data-start=\"2794\" data-end=\"2814\">liste de besoins<\/strong>, fixez un <strong data-start=\"2825\" data-end=\"2835\">budget<\/strong>, comparez les prix \u00e0 l\u2019avance, et inscrivez-vous aux <strong data-start=\"2889\" data-end=\"2904\">newsletters<\/strong> des marques. Cela vous donne acc\u00e8s \u00e0 des avant-premi\u00e8res ou alertes personnalis\u00e9es.<\/p>\r\n\r\n<h2 data-start=\"151\" data-end=\"164\">Conclusion soldes hiver 2025<\/h2>\r\n<p data-start=\"166\" data-end=\"591\">Les <strong data-start=\"170\" data-end=\"191\">soldes hiver 2025<\/strong> ont confirm\u00e9 l\u2019\u00e9volution des comportements d\u2019achat dans un contexte \u00e9conomique en mutation. Malgr\u00e9 une participation en hausse, les d\u00e9penses moyennes ont recul\u00e9, soulignant une volont\u00e9 des consommateurs d\u2019acheter mieux, au bon moment et sur les bons canaux. Si le secteur du pr\u00eat-\u00e0-porter a particuli\u00e8rement souffert, d\u2019autres comme le high-tech, la literie ou le sport ont tir\u00e9 leur \u00e9pingle du jeu.<\/p>\r\n<p data-start=\"593\" data-end=\"922\">Pour tirer le meilleur parti des prochaines p\u00e9riodes de r\u00e9ductions, il est essentiel de se pr\u00e9parer : surveiller les prix, utiliser les outils comparatifs, se fixer un budget r\u00e9aliste, et privil\u00e9gier des marques transparentes. Les <strong data-start=\"824\" data-end=\"845\">soldes hiver 2025<\/strong> restent une opportunit\u00e9, \u00e0 condition d\u2019en ma\u00eetriser les codes et les pi\u00e8ges.<\/p>\r\n\r\n<\/div>\r\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<aside class=\"elementor-element elementor-element-11661f4 e-flex e-con-boxed e-con e-parent\" data-id=\"11661f4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81497fd elementor-widget elementor-widget-listeo-posts-grid\" data-id=\"81497fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"listeo-posts-grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\n\t\t<div class=\"listeo-post-grid-wrapper\">\n\t\t\t<div class=\"row\">\n\n\t\t\t\n\n\t\t\t\t\t\t\t<div class=\"col-md-4\">\n                <a href=\"https:\/\/cparici.com\/fr\/grand-pavois-le-nautic-salon-nautique\/\" class=\"blog-compact-item-container\">\n                    <div class=\"blog-compact-item\">\n                        <img decoding=\"async\" width=\"577\" height=\"217\" src=\"https:\/\/cparici.com\/wp-content\/uploads\/2024\/08\/grand-pavois.jpg\" class=\"attachment-listeo-blog-related-post size-listeo-blog-related-post wp-post-image\" alt=\"grand pavois\" srcset=\"https:\/\/cparici.com\/wp-content\/uploads\/2024\/08\/grand-pavois.jpg 1407w, https:\/\/cparici.com\/wp-content\/uploads\/2024\/08\/grand-pavois-600x226.jpg 600w, https:\/\/cparici.com\/wp-content\/uploads\/2024\/08\/grand-pavois-300x113.jpg 300w, https:\/\/cparici.com\/wp-content\/uploads\/2024\/08\/grand-pavois-1024x386.jpg 1024w, https:\/\/cparici.com\/wp-content\/uploads\/2024\/08\/grand-pavois-768x289.jpg 768w\" sizes=\"(max-width: 577px) 100vw, 577px\" \/><span class=\"blog-item-tag\">France<\/span>                        \n                        <div class=\"blog-compact-item-content\">\n                                                        <h3>Grand Pavois ou Le Nautic \u2013 visiter un salon nautique<\/h3>\n                                                        <p>D\u00e9couvrez le Grand Pavois ou le Nautic - visiter un salon nautique : histoire, villes...                            <\/p>\n                                                    <\/div>\n                    <\/div>\n                <\/a>\n            <\/div>\n\t\t\t<div class=\"col-md-4\">\n                <a href=\"https:\/\/cparici.com\/fr\/hotel-ile-aux-moines\/\" class=\"blog-compact-item-container\">\n                    <div class=\"blog-compact-item\">\n                        <img decoding=\"async\" width=\"577\" height=\"203\" src=\"https:\/\/cparici.com\/wp-content\/uploads\/2024\/06\/hotel-ile-aux-moines.jpg\" class=\"attachment-listeo-blog-related-post size-listeo-blog-related-post wp-post-image\" alt=\"hotel ile aux moines\" srcset=\"https:\/\/cparici.com\/wp-content\/uploads\/2024\/06\/hotel-ile-aux-moines.jpg 1498w, https:\/\/cparici.com\/wp-content\/uploads\/2024\/06\/hotel-ile-aux-moines-600x211.jpg 600w, https:\/\/cparici.com\/wp-content\/uploads\/2024\/06\/hotel-ile-aux-moines-300x106.jpg 300w, https:\/\/cparici.com\/wp-content\/uploads\/2024\/06\/hotel-ile-aux-moines-1024x360.jpg 1024w, https:\/\/cparici.com\/wp-content\/uploads\/2024\/06\/hotel-ile-aux-moines-768x270.jpg 768w\" sizes=\"(max-width: 577px) 100vw, 577px\" \/><span class=\"blog-item-tag\">Bretagne<\/span>                        \n                        <div class=\"blog-compact-item-content\">\n                                                        <h3>H\u00f4tel Ile aux Moines \u2013 Votre S\u00e9jour dans le Golfe du Morbihan<\/h3>\n                                                        <p>D\u00e9couvrez les meilleurs h\u00f4tels de l'\u00cele aux Moines, Golfe du Morbihan, pour un s\u00e9jour inoubliable....                            <\/p>\n                                                    <\/div>\n                    <\/div>\n                <\/a>\n            <\/div>\n\t\t\t<div class=\"col-md-4\">\n                <a href=\"https:\/\/cparici.com\/fr\/alignements-de-carnac-guide\/\" class=\"blog-compact-item-container\">\n                    <div class=\"blog-compact-item\">\n                        <img decoding=\"async\" width=\"577\" height=\"204\" src=\"https:\/\/cparici.com\/wp-content\/uploads\/2024\/08\/alignements-de-carnac-menec-menhirs.jpg\" class=\"attachment-listeo-blog-related-post size-listeo-blog-related-post wp-post-image\" alt=\"alignements de carnac m\u00e9nec menhirs\" srcset=\"https:\/\/cparici.com\/wp-content\/uploads\/2024\/08\/alignements-de-carnac-menec-menhirs.jpg 1500w, https:\/\/cparici.com\/wp-content\/uploads\/2024\/08\/alignements-de-carnac-menec-menhirs-600x212.jpg 600w, https:\/\/cparici.com\/wp-content\/uploads\/2024\/08\/alignements-de-carnac-menec-menhirs-300x106.jpg 300w, https:\/\/cparici.com\/wp-content\/uploads\/2024\/08\/alignements-de-carnac-menec-menhirs-1024x362.jpg 1024w, https:\/\/cparici.com\/wp-content\/uploads\/2024\/08\/alignements-de-carnac-menec-menhirs-768x271.jpg 768w\" sizes=\"(max-width: 577px) 100vw, 577px\" \/><span class=\"blog-item-tag\">Bretagne<\/span>                        \n                        <div class=\"blog-compact-item-content\">\n                                                        <h3>Alignements de carnac \u2013 guide complet pour les explorer<\/h3>\n                                                        <p>Pr\u00e9parez votre visite aux alignements de Carnac avec notre guide pratique. D\u00e9couvrez les meilleures fa\u00e7ons...                            <\/p>\n                                                    <\/div>\n                    <\/div>\n                <\/a>\n            <\/div>\n  <\/div>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/aside>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Recherches populaires Categories Pas de r\u00e9sultats Voir tous les r\u00e9sultats Soldes hiver 2025 : dates, bons plans et plus encore Bienvenue dans ce guide complet des Soldes hiver\u202f2025, \u00e9v\u00e9nement phare pour les amateurs de bonnes affaires. D\u00e9couvrez toutes les dates officielles, les meilleures promotions, et nos conseils pour optimiser vos achats en cette p\u00e9riode hivernale. [&hellip;]<\/p>\n","protected":false},"author":97,"featured_media":69148,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[477],"tags":[],"class_list":["post-69144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-france"],"_links":{"self":[{"href":"https:\/\/cparici.com\/fr\/wp-json\/wp\/v2\/posts\/69144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cparici.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cparici.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cparici.com\/fr\/wp-json\/wp\/v2\/users\/97"}],"replies":[{"embeddable":true,"href":"https:\/\/cparici.com\/fr\/wp-json\/wp\/v2\/comments?post=69144"}],"version-history":[{"count":0,"href":"https:\/\/cparici.com\/fr\/wp-json\/wp\/v2\/posts\/69144\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cparici.com\/fr\/wp-json\/wp\/v2\/media\/69148"}],"wp:attachment":[{"href":"https:\/\/cparici.com\/fr\/wp-json\/wp\/v2\/media?parent=69144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cparici.com\/fr\/wp-json\/wp\/v2\/categories?post=69144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cparici.com\/fr\/wp-json\/wp\/v2\/tags?post=69144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}